Readers want original content. They want something new, unique, and never before told story.
As writers, one might feel like there is nothing new under the sun. Fantasy and Science Fiction genres offer some room for novel ideas. A story set in a galaxy far, far away captures our imagination. Or a complex magical system piques our senses.
What shall a historical fiction author do? Conflict of the heart is what I like to explore. In this society, plenty of ways to put my characters in situations where they have to choose between love and duty, the eternal conflict.
I use distinct metaphors to set the stage for the period (a pumpkin flower that wilted on its stalk). My female characters dress in vivid color saris (ripe mango).
Like your favorite bowl of comfort food, familiarity is also soothing. A romance reader craves a happily ever after ending. My books offer hope amidst the chaos.
A good book touches the human heart, and if mine stirred yours, I have achieved my goal.